A young woman tries to get on her feet in NYC after moving to the city, then being kicked out by her boyfriend. Shot with her partner and frequent collaborator, the director made this piece after their own recent move to NYC together. While the storyline is fiction, a lot of the feelings are real. The city is beautiful and full of unique possibilities and inspirations, but it’s often isolating, more and more so as people are more reliant on technology.
Self Portrait. Created during week five of my thesis project, “Picked For You: Watches” presented a blip in the system, an instance where, because I was on the hunt for a specific item to purchase, I unknowingly disrupted my Instagram Explore page algorithm in a pretty major way. During weeks four and five of the project I began researching and eventually purchased a new watch. Almost immediately images of watches, male watch bloggers, and menswear bloggers populated my feed, providing the inspiration for Watch Guy. Watch guy likes to wear suits. Watch guy has the kind of hair that is perfectly, but not overly gelled into place. Watch Guy works in Sales. Watch guy is kind of a smug asshole with the smirk to prove it. And, apparently, Watch Guy and I have similar taste in timepieces.
Right in the middle of my thesis project Coachella happened. Consequently my Instagram Explore Page was flooded with images of festival goers, and within this deluge of Coachella selfies a few distinct patterns emerged.
To simulate the Coachella digital persona the criteria are as follows:
Glitter, rhinestones on your face, bright colorful makeup, festival wear (revealing, sparkly, impractical, but it looks so good in selfies).
There’s also a certain quality to the light in southern California in the late afternoon, so I also used the most lights for this look in order to make it seem like I was standing in front of that one wall at the Saguaro Hotel.
Projected near life size, this time-lapse video is the real documentation of the deception and artifice employed to make “Picked For You: Coachella.” Projected on the wall, it references the fantasy of cinema, the escapism of films and movies, and directly reveals the skill set required to pull off said fantasy, a skill set increasingly drawn upon to present curated versions of the self to an audience of Instagram followers. The projection acts to pull back the filter, documenting and foregrounding the labor involved in performing for social media.